Bentley had a great year of sales, moving 15,174 models in 2022. That’s a four percent increase from 2021.
The brand’s best-selling model remains the Bentayga SUV, which has been on sale for six years. The model accounts for 42 percent of the company’s global sales, up from 40 percent in 2021.
The Continental GT and GT Convertible are the brands’ second best-selling models in 2022, accounting for 30 percent of sales. The performance-oriented GT Speed variant makes up 31 percent of the model mix.
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The Flying Spur accounts for the rest of the automaker’s 2022 sales figures. Bentley pointed to the new model’s hybrid variant for a strong year, which accounts for 30 percent of the mix. However, in the UK, the Flying Spur Hybrid generates 65 per cent of sales, the highest figure globally.
Bentley is once again the most vital area for Bentley. Sales were up less than one percent, accounting for 28 percent of its sales, with 4,221 cars sold. Mainland China, Hong Kong and Macau came in second, with 4,033 cars accounting for 25 percent of the brand’s sales. Europe was the third best-selling region with 19 percent of sales, followed by Asia Pacific at 1,651 (13 percent) and the UK at 1,328 (10 percent). The Middle East, Africa and India markets only accounted for 6 percent in 968.
“In an increasingly unpredictable year, the business overcame significant headwinds and demonstrated remarkable resilience to deliver a third straight year of record sales,” said Bentley Chairman and CEO Adrian Hallmark. “This underscores our brand strength, operational excellence and strong global demand by market and model.”
Each market saw sales increase, with the Asia Pacific region increasing by 23 percent over 2021. China, Europe, UK and the Middle East increasing by 9, 11, 12 and 6 percent respectively in 2022. The company has 241 retailers in 65 countries.
The Bentley hybrid and its Mulliner brand have helped it achieve a year of strong sales. Since 2020, the automaker has seen demand double for Mulliner exterior paint while private commissions have tripled. The automaker is working on a Beyond100 plan to achieve full electrification by 2030.
