The next best thing to owning a Ferrari? Actually working for a company in Maranello that makes all those dream cars. After breaking records in 2022, the exotic Italian manufacturer is sharing some of its wealth by handing out hefty bonuses to around 5,000 employees. According to Chief Executive Officer Benedetto Vigna, workers will earn as much as €13,500 (about $14,700 at current exchange rates) or 12.5 percent more than the previous year.
Last year, Ferrari delivered 13,221 vehicles, representing a massive 18.5 percent jump over 2021. The year that has just started is already an extraordinary one considering that deliveries of the long-awaited Purosangue will finally begin in the second quarter. The company’s CEO happily reported demand for non-SUVs was “very high; well beyond expectations.” In fact, the order book has been temporarily closed because there has been a waiting list for two years.
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What can those who can afford a Ferrari expect in 2023? Higher prices to offset rising manufacturing costs caused by inflation. The company has remained tight-lipped about which products we’ll see in the coming months, though one of them is expected to be a convertible based on the Rome. A new front-engine supercar with a V12 is in the works to replace the 812, but it’s unclear if an official debut is scheduled for this year.
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Furthermore, Vigna says Ferrari is “fully on track” to introduce its first electric car in 2025 to complement the 296 GTB/GTS and 488 GTB/Spider plug-in hybrids. A new hypercar to follow up on the LaFerrari is three years at the latest, no fewer than 15 models (including the Purosangue) due by 2026. At that time, only 40 percent of models will still have pure petrol engines, with hybrids making up 55 percent. . and EV for the remaining five.
