Raise your hand if you saw this coming – the Ferrari Purosangue has been a smash hit. The family-friendly Prancing Horse made its debut in mid-September and was just days later when its commercial and marketing manager, Enrico Galliera, said order books could be temporarily closed. Well, it happened as the same person told an Australian magazine Drive the company has stopped taking requests due to a large backlog of orders:
“It’s no secret that we stopped taking orders. We were very interested without delivering a single car. We made a decision that we think is consistent with Ferrari’s positioning and the model.”
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While rival models like the Lamborghini Urus don’t have production caps, Maranello said even before launching the Purosangue he wanted to keep it exclusive. SUVs will account for no more than 20 percent of the automaker’s annual vehicle output. In the two and a half months that have passed since its unveiling, the order book has grown thick enough to keep Ferrari busy for a long time. Those who put their names on the dotted line just before the Italian company stopped taking requests had to wait patiently for two years.
The Purosangue is more expensive than almost any of its competitors, with UK prices starting at £313,120. That’s almost double the asking price of the Lamborghini Urus. The same is true in Australia where the four-door Ferrari sells from AUD 728,000. Pricing for the US-spec model hasn’t been disclosed, but is expected to start at $400,000.
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Production is programmed to start before the end of the year with first deliveries scheduled for 2023. The Purosangue will initially be a V12 only affair, though we know the platform has been engineered to accommodate a hybrid powertrain as well. With demand so strong, Ferrari is in no rush to diversify its lineup early in the lifecycle.
