Volvo EX90 Makes North American Debut At CES

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Volvo showcased the new EX90 at CES in Las Vegas today. The venue was chosen as an opportunity to show the new SUV in North America for the first time and highlight the technology that Volvo says makes the EX90 its smartest vehicle yet.

The EX90 is an all-electric seven-seater SUV that Volvo says represents a new era for safety and a more sustainable lifestyle. First revealed last November in Stockholm, Sweden, it leverages technology developed with Google and Luminar, which all three companies will be demonstrating this weekend. At the heart of this technology is a new core computer system designed to understand the driver and their surroundings, becoming smarter and safer over time as it learns from new data and receives updates over-the-air.

Eight cameras are joined by a mix of sensors, including one long-range lidar, five radars and 16 ultrasonic sensors, designed to respond and react faster than humans can. The lidar, developed by Luminar, can feel the road and see small objects more than 600 feet away day or night, even at highway speeds. This is coupled with Volvo’s new driver understanding system which uses a capacitive steering wheel and two camera-based view sensors to determine if a driver is alert, distracted or sleepy.

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Inside, a central 14.5-inch display provides an interface with Volvo’s latest infotainment system. It features built-in Google apps and services, including hands-free assistance from Google Assistant and navigation, among others. In addition, the system is also compatible with wireless Apple CarPlay.

The 2024 EX90 is available for pre-order in the United States on Volvo’s website, with deliveries starting in early 2024. Pricing hasn’t been set, but Volvo says a well-equipped version of the EX90 will be priced under $80,000. Manufactured in South Carolina, it is part of Volvo’s strategy to sell 600,000 EVs by 2025 and will be followed by the 2024 EX30, which is expected to launch later this year.